Editor(s)
Dr. Vasilii Erokhin
Harbin Engineering University, China.

Short Biosketch

 

ISBN 978-81-989994-5-0 (Print)
ISBN 978-81-989994-6-7 (eBook)
DOI: https://doi.org/10.9734/bpi/nabme/v9


This book covers key areas of
business, management and economics. The contributions by the authors include comprehensive wealth, spatial equilibrium model, metro and non-metro regions, housing affordability, economic theory, merit goods, ethical awareness, theory of public finance, entrepreneurship practices, small and medium enterprises, economic transformation, employment generation, agricultural production, Indian economy, institutional credit, consumption of fertilizers, subprime crisis, financial cycles, political economy, speculative bubble, infotainment advertising, consumer attitudes, print media, self-referencing, credit risk, monetary policy, Markov model, economic performance, digital transformation, rural entrepreneurship, sustainable development goals, social solidarity economic system, social capital theory. This book contains various materials suitable for students, researchers, and academicians in the fields of business, management and economics.

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Chapters

The Effectiveness of Infotainment Advertising: Consumer Attitudes Across TV and Print Media

Fanny Sau Lan Cheung, Guoqing Guo, Wing-Fai Leung, Cherry Cheuk Wa Cheung

DOI: 10.9734/bpi/nabme/v9/6006
Page: 136-153