Economics, Business and Management: Recent Advances Vol. 3

Ginger (Zingiber officinale Rosc.) is an important commercial spice crop in north-eastern India and contributes substantially to the income and livelihood security of rural farming households. The present study examined the socio-economic characteristics of ginger growers, estimated the economics of ginger cultivation and analysed the marketing channels adopted by farmers in Niuland district of Nagaland. A multistage sampling procedure was employed to select 90 ginger growers from six villages located in the Aghunaka and Ato development blocks. Primary data were collected through personal interviews using a pre-tested structured interview schedule and were analysed using descriptive statistical measures and standard farm-management cost concepts. The results showed that 58.89% of the respondents were middle-aged, 55.55% had primary-level education and 56.66% belonged to the small-farmer category. Ginger accounted for 33.84% of the total operational land, indicating its importance within the farming system. The average cost of ginger cultivation was estimated at ₹53,433.44 per hectare, while the average gross income was ₹96,033.77 per hectare. The average net income and return from management were ₹46,654.96 and ₹41,717.08 per hectare, respectively. The benefit–cost ratio of 1.80 indicated favourable economic returns under the observed production conditions. Two principal marketing channels were identified: Producer–Consumer and Producer–Wholesaler–Retailer–Consumer. Most growers (71.11%) marketed their produce through the longer channel because it facilitated bulk disposal and provided wider market access. However, direct marketing enabled producers to retain a greater share of the final consumer price by avoiding intermediary involvement. The findings indicate that ginger cultivation represents an economically important farm enterprise in the study area. Improved access to quality planting material, stronger extension support, better transport and storage facilities, timely market information and collective marketing arrangements may further strengthen farm profitability, price realisation and marketing performance among ginger growers in Niuland district.