A Study of Cross-Cultural Exchange and International Communication Strategies for Guangxi Tea

This chapter examines the future prospects for the international communication of Guangxi tea, with particular attention to Liupao tea. Drawing on the manuscript’s historical synthesis, cited research, policy developments and industry examples, it considers how international communication could develop beyond established overseas Chinese markets. The discussion identifies three trends shaping the competitive environment: interest in health-oriented consumption, demand for convenient tea products among younger consumers, and the increasing relevance of cultural experiences. It compares Guangxi tea with other Chinese tea categories, established tea-producing countries and international brands, and uses a SWOT framework to organise its strategic strengths, weaknesses, opportunities and threats. The chapter considers recent regulatory safeguards for Liupao tea, geographical indication protection, opportunities for digital communication and regional cooperation, while recognising constraints associated with fragmented brand identities, concentrated export markets, technical capacity and cross-cultural interpretation. On this basis, five complementary optimisation pathways are proposed: strengthening cultural identity, coordinating communication content and channels, cultivating specialised talent, integrating cultural and industrial activities, and developing indicators for evaluating communication effectiveness. A phased implementation roadmap prioritises strengthening existing ASEAN relationships before considering expansion into additional markets. The analysis suggests that coordinated, culturally sensitive and evidence-informed implementation may support the international communication of Guangxi tea, although the effectiveness of the proposed measures remains to be assessed.