A Study of Cross-Cultural Exchange and International Communication Strategies for Guangxi Tea

Guangxi tea’s international communication involves the movement of tea products across borders and the presentation of associated cultural practices to overseas audiences. This review examines the contemporary export pattern, principal communication actors, obstacles and illustrative cases described in the manuscript. Particular attention is given to Liupao tea, alongside jasmine tea and Gupa tea. The discussion identifies ASEAN, especially Malaysia, as an established market shaped by historical trade and overseas Chinese communities. Hong Kong and Macao are considered in relation to transhipment and consumption, while Europe and North America are examined as markets for potential expansion. Government-led exchanges, enterprise initiatives, academic collaboration and community-based communication form the principal communication approaches. The review also identifies fragmented branding and communication, inconsistent English terminology, shortages of interdisciplinary professionals and limited international integration of production and distribution processes. Cases concerning Liupao tea in Malaysia, a reported unsuccessful overseas promotion by an unnamed brand and the heritage-based communication of Gupa tea illustrate different approaches and constraints. The findings suggest that coordination among participating institutions, clearer cultural translation, improved market responsiveness and attention to product standards may support more coherent international communication. The analysis provides a descriptive basis for developing strategies that link trade activity with cultural presentation, while acknowledging the need to distinguish reported initiatives from independently measured communication outcomes.